Scott MacDonald
Scott  MacDonald

Position:
Associate Athletic Director for Public Relations

Alma Mater:
St. Andrews, 1999
Oakland, 2002


05/03/2017

OAKLAND NAMES TODD EDWARDS DIRECTOR OF VIDEO CONTENT SERVICES

Edwards comes to Oakland from Mercer University

12/04/2015

OAKLAND ADDS TERRY FOSTER TO STAFF

The radio personality and sports columnist will cover men’s basketball for the Golden Grizzlies.

11/12/2015

OAKLAND UNIVERSITY ATHLETICS LAUNCHES NEW WEBSITE

This cutting-edge website focuses on social media engagement for fans and student-athletes.

04/15/2015

OAKLAND UNVEILS NEW BLACKTOP COURT

Director of Athletics Jeff Konya discusses the new look for the O'rena.

11/21/2014

OAKLAND PARTNERS WITH POSTANO FOR SOCIAL MEDIA HUB

The Golden Grizzlies will interact with their fans on GoldenGrizzlies.com

07/07/2015

June/July Updates

Director of Athletics gives a department update for the Summer.

01/22/2015

1/22/2015

Director of Athletics, Jeff Konya discusses the current events within the Athletics Department.

10/24/2014

Part 2. of 2.

Director of Athletics, Jeff Konya, discusses the latest current events within the Oakland Athletics Dept. in Part 2 of 2.

10/20/2014

Part 1. of 2.

In part 1 of 2, AD Jeff Konya discusses recent topics about Oakland Athletics.

08/18/2014

Brainstorming, Branding, Golf Outing

Oakland Director of Athletics, Jeff Konya, discusses his open brainstorming meeting, the new vision in Oakland branding and more.

Scott MacDonald was elevated to Associate Athletic Director in the fall 2016. MacDonald oversees athletic communications, marketing, video services and broadcasting, as well as serving as executive producer for the Black and Gold Awards and Oakland All-Access. He is also the Sport Administrator for men's and women's golf programs, as well as women's soccer.

MacDonald served as the Media Director for the 2013 NCAA Men's Basketball Second/Third Round games at The Palace of Auburn Hills. He worked as a media liaison for the 2009 NCAA Final Four in Detroit and the 2008 PGA Championship at Oakland Hills Country Club in Bloomfield Hills, Mich.

Social Media efforts have increased under the direction of MacDonald. The Golden Grizzlies witnessed over a half million views on Facebook videos during men's basketball season and an 18 percent increase of followers during that time on Twitter. With a new plan that focuses on fan engagement, Oakland moved away from the traditional score and stat updates, replacing them with GIFs and fan engaging tweets to keep interest high.

Oakland Athletic Communications became the first organization to replace stories for game recaps to Infographics and Videos. MacDonald led the charge to create an athletics website to be cutting-edge and focus on social media engagement for fans and student-athletes.

While overseeing marketing and promotions, the Golden Grizzlies set the O'rena attendance record with close to 50,000 fans in 2016-17, and finished No. 6 in the country with a 93 percent increase in home attendance during the 2015-16 season. He also was instrumental in the development of the Metro Series Rivalry, between Oakland and Detroit Mercy, and the Michigan Cup. 

Georgia Tech (2003-07), Assistant Director of Athletic Communications
Assistant contact for football, primary contact for men's and women's track and field, men's and women's swimming and diving and softball. Basketball and football gameday program editor.

Assisted in two NCAA Basketball Regional Championships and an NCAA Final Four at the Georgia Dome. The softball team went to four consecutive NCAA Regional tournaments and the football team made four consecutive bowl game appearances, including a Gator Bowl invitation in 2006.

During his time at Georgia Tech, MacDonald worked closely with 30 student-athletes that are currently playing professionally in Major League Baseball, National Football League and on the PGA Tour. That list includes three first round draft picks in 2007; No. 2 overall pick by the Detroit Lions Calvin Johnson, No. 5 pick by the Baltimore Orioles Matt Wieters and the 12th pick by the Philadelphia 76ers Thaddeus Young.

North Carolina (2002-03), Athletic Communications Assistant
Primary contact for men's and women's cross country, softball and wrestling. Gameday program editor for football.

The softball team advanced to the NCAA Regional tournament in Fresno, Calif., and the wrestling team and cross country teams posted top 25 finishes. Assisted with football practices and interview requests.

Oakland University (1999-02), Sports Information Graduate Assistant
Served as primary contact for all 14 intercollegiate sports during his three years. Worked mostly with women's basketball, baseball, men's soccer and women's soccer.

Part of the first-ever Division I NCAA Tournament qualifier as the women's hoops squad won the 2002 Mid-Con tournament to advance to NCAA tournament and face top-seeded Vanderbilt in Nashville, Tenn.

Education
Earned a master's degree from Oakland in 2002 in public administration. Received a bachelor's degree in physical education and sports management from St. Andrews College in Laurinburg, N.C. in 1999.

Personal
Played collegiate baseball at Henry Ford Community College in 1995 and '96, helping the Hawks capture back-to-back league titles. Went on to play for two seasons at St. Andrews University in 1997 and '98, leading the Knights' pitching staff to a top-10 ranking in the NCAA in earned run average.

MacDonald also lettered for two seasons in golf at St. Andrews in 1998 and '99. He and his wife Tara reside in West Bloomfield Township with their three children, Shea, William and Ashlyn.

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