The event will take place Thursday, Oct. 26 inside the Athletics Center O'rena
MacDonald will be responsible for overseeing the production of all athletic multimedia content including promotional packages and live streaming production
Schnurer brings four years of experience working in Oakland Athletics
Michlin comes to Oakland from the Detroit Red Wings
Fleming previously served as the Director of Ticketing for Oakland Athletics
Under McMeel's direction, fundraising has reached new heights for athletics. The Golden Grizzlies Athletic Fund received 100 percent committment from the organization's staff and donations surpassed over a half million dollars for the first time in program history. Ticket sales increased by 40 percent and the Golden Grizzlies finished No. 6 in the country in increased attendance, setting new single-game attendance records against Valparaiso and Detroit Mercy in 2016.
Sponsorships has also set record highs under McMeel's leadership. Oakland secured multi-year sponsorships from Crittenton Hospital and the Oakland University Credit Union that became the highest athletic sponsorships in school history, reaching over $1.2 million.
Athletic Communucations and Marketing focused its efforts on social media and video, seeking innovative ways to tell #OUrstory. A new cutting-edge website was developed by placing an emphasis on fan engagement through social media, and the Golden Grizzlies witnessed an 18 percent increase in followers during the men's basketball season. Oakland went away from the typical game recap reporting, and produces Infographics and Videos to improve story telling ideas.
McMeel is 1 of 23 athletic administrators across the country to be selected to participate in the NCAA Pathway Program. For the senior-level athletics administrators who participate, the program provides an unprecedented opportunity to gain insight into every facet of an athletics organization, preparing them to become well-rounded leaders who are equipped with the tools to become an effective Director of Athletics. Each program participant is mentored by a current NCAA Director of Athletics and a current university chancellor or president who have committed to helping the pathway participants grow during the program and after completing it.
Prior to joing the Oakland team, McMeel was Associate Athletic Director for External Operations at Kennesaw State University. McMeel spent three-plus years (2011-14) at KSU where he was instrumental in the Owls adding FCS football. He was responsible for overseeing all external relations, including oversight of development, athletic communications, marketing and promotions, corporate sales, ticket sales and operations, creative services and video operations. Under McMeel's direction, KSU's external relations unit has experienced significant growth in the areas of staffing and revenue income.
Over his last year at Kennesaw State, McMeel led a comprehensive capital campaign, which included the start of a new FCS football program and facilities master plan. The campaign raised close to $10 million, including leadership gifts of $5 million by Fifth Third Bank, various naming rights donations of $2.75 and $1.5 million, as well as $525,000 for a leadership gift for OWLS Champions Initiative.
Prior to working at KSU, McMeel spent three-plus seasons as the Assistant Athletic Director for External Affairs at Missouri State. As a member of the senior administrative leadership team, McMeel once again set records by elevating annual giving to the Bears Fund from $1.6 million in 2008 to $2.7 million in 2009. The Bears Fund experienced record donations during his three years, totaling close to $8 million.
McMeel has also worked as the Associate/Assistant Director of Athletic Development at UCF (2005-08), Development Director for Special Olympics Michigan (2004-05), and was the Director of Athletic Development/Executive Director of the Redbird Club at Illinois State (2000-03). He attended Central Michigan and earned bachelor's degree in sport administration in 1994. McMeel returned to CMU and received a master's degree in athletic administration in 2005.
McMeel is married to Ashley, and the couple has two children - daughter Logan and son Casen.